China business programmes · Based in Europe
Behind the wall, there is a friend.
Your trusted partner to enter China. We design company visits, logistics and cultural programmes for European organisations, founders and delegations, planned with you before the trip and executed on the ground in China, so you can focus on business with peace of mind.
Company and factory visits, technology tours and interpreters, researched and confirmed before you fly. Business Visits →
The wall
China is open for business. From Europe, it rarely feels that way.
The four worries we hear most often from people thinking about a trip to China. Turn a brick to see the door behind it.
Every wall has a door. Our job is knowing where it is.
What we do
One day in China, three kinds of services.
Grow the business during the day and experience a local's life after work, with logistics links it all together. Drag through an example day to see which service handles what. Use one, or combine all three.
Factory visit with interpreter
Production line, technology deep dive, quality control and any questions that grow the business.
Logistics
Drivers, high-speed rail, flights, hotels and day-one setup.
Explore →How we work
A new company, with a clear way of working.
Behind The Wall launched in 2026. We don't have client numbers to show yet, so here is exactly what working with us looks like: what happens before the departure, and what happens after landing.
- Goal-setting session with your organisation, in person in Belgium or by video
- Written programme proposal with a transparent quote
- Pre-departure briefing for the group on practicalities
- Planned visits confirmed
- A direct line to the founder, from brief to follow-up
- Programme changes handled quickly, in both time zones
- Local partners in Shenzhen, Beijing and Zhejiang, chosen for the quality of their work, plus a wider network for other regions
- Interpreters, local guides and drivers company
- The founder can join selected programmes in person, on request
- Transfers, meals and tickets arranged
- Debrief with your organisation back in Europe
- Samples, further visits or a return programme arranged if needed
Where we operate
Strategic cities
Select a city to see what it offers for business, getting around and the evening after. For other regions, our wider network can help.
Beijing
AI, autonomous driving and the country's leading universities.
- Business
- Technology companies in AI and robotics · University departments and research labs · Robotaxi rides in public service zones
- Getting around
- Two international airports · High-speed rail to Shanghai in about 4.5 hours · One of the largest metropolitan with heavy traffic jams, good logisitics plan is crucial
- After hours
- Hutong walks and courtyard dinners · The Great Wall, an easy day trip · Peking duck and tea houses
Shanghai
The international gateway.
- Business
- Major industry expos through the year · Retail and consumer market walks · Company visits through our wider network, on request
- Getting around
- Maglev train from Pudong airport · High-speed rail into Zhejiang in one to two hours · Metro in the centre, drivers for industrial parks
- After hours
- Fascinating mix of foreign and Chinese culture · Jazz bars and late dinners · Canal-town day trips
Zhejiang
Heavy industry, and the world's small-goods market.
- Business
- Heavy-duty machinery fabrication and manufacturing, through our Zhejiang partner · Yiwu small-commodities market · Production sites in neighbouring provinces when that's where the work happens
- Getting around
- High-speed rail from Shanghai in one to two hours · Factories spread across the province; routes planned by site · Close to Ningbo, one of the world's busiest ports
- After hours
- West Lake in Hangzhou · Canal and water towns · Local family restaurants
Shenzhen
Where hardware gets made.
- Business
- Technology company visits, arranged with our Shenzhen partner, a family-run business-visit company · Consumer electronics and hardware supply chains · Electronics markets and fast prototyping
- Getting around
- Border crossings to Hong Kong · Direct flights to Beijing and Shanghai · Industrial districts spread out; a driver saves hours
- After hours
- Seafood by the bay · Creative districts in converted factories · Coastal hikes
About
Built on two business cultures.
Behind The Wall was founded by Yuanyuan, who was born and raised in Inner Mongolia, China, came to Belgium in 2016 for a master's degree, and stayed. Ten years of work and travel across continents gave her a first-hand view of globalisation: as part of a Chinese family, as an employee abroad and through international projects. Behind The Wall puts those connections and that understanding to work for European visitors.
China roots
- Born and raised in Inner Mongolia, deeply proud of the Chinese culture
- A partner network chosen on quality
- Knows how Chinese companies decide who to receive, and why
Founder
Yuanyuan 媛媛
Project manager in the tech sector, based in Belgium. Every programme will be designed with clear scope and agility: clear goals, a realistic timeline, but still flexible to tweak.
Ten years in Belgium
- Came to Belgium in 2016 for a master's degree, and stayed to work
- Project management in the tech sector
- Ten years of travel across continents, for work and for pleasure
- English (fluent), Dutch (fluent), French (conversational)
- Understands what European organisations expect: preparation, clear agendas, transparent costs
“When I talk to people about visiting China, I hear the same worries: I don't speak Chinese, I can't read a single character, I can't use Google or WhatsApp, my bank card won't work. From the outside, the wall looks daunting. I started Behind The Wall to open a door: to help you understand the trip before you leave, to keep you in safe hands the whole way, and to let you fall in love with the experience when you leave.”Yuanyuan, Founder
Guides
Free guides for organisers and travellers.
Practical answers to the questions European organisations ask before their first China programme.
Industry reports
Industry reports on China's technology sectors.
Deep dive into China's specialized industry clusters. Unveil how the "one city one industry" strategy has operated, raised the competitiveness of numerous Chinese companies and built unique ecosystems.
Questions
Frequently Asked Questions
Who accompanies the group in China?
Local interpreters, local guides and drivers briefed by us for your programme. Depending on the day and the city, your team on the ground may be different. You have a direct line to the founder throughout, and the founder can join selected programmes in person on request.
Can we meet before committing?
Yes. We're based in Belgium, so if it suits both of us, we can meet in person. Otherwise, by video.
Do we need a visa?
It depends on the passport. Many European nationalities currently benefit from visa-free entry, and 240-hour visa-free transit applies to travellers from 55 countries. Rules change, so we check for every participant. Read the guide.
How far ahead should we plan?
For a group delegation with company visits, two to three months is comfortable. Small groups visiting factories need about three to four weeks.
Can you guarantee a visit to a specific company?
No, and be wary of anyone who does. Companies decide not only based on the purpose of the visit, but also their capacity to accompany the visitors. We have good connections with many companies and can request visits for you and confirm in writing which are secured before you travel.
Can we book just one service?
Yes. Some groups need a full programme; others only an interpreter for two days, or transport between cities. We scope it with you and send an itemised quote.
Contact
Tell us what your organisation wants from China.
A few lines are enough. We reply within two working days with questions or a first outline.